How to Leverage People Also Search For to Boost Your SEO Strategy

 Search engines like Google are constantly evolving to better serve user intent. One of the most underrated features that marketers and content creators often overlook is "People Also Search For." This small but powerful element can be a game-changer for SEO when used strategically.

What Does People Also Search For Mean?

The term People Also Search For refers to a list of related search queries displayed by Google, usually after a user clicks on a result and then returns to the search results. This action signals that the original result didn’t satisfy their query, prompting Google to suggest alternative searches under the People Also Search For section.

These suggestions are contextually and semantically linked to the original search term, making them incredibly useful for content expansion and keyword targeting.

Why Google Uses People Also Search For

Google’s aim is to provide the most relevant information to users. The People Also Search For feature helps achieve that by offering refined search options. This reduces user frustration and increases engagement, both of which align with Google’s goal of delivering a high-quality search experience.

How to Find People Also Search For Terms

Finding People Also Search For terms is easy and can be done in several ways:

• Manual Search: Enter your main keyword into Google, click a result, then hit the back button. You’ll often see the People Also Search For section below that result.

• SEO Tools: Tools like Moz, Ubersuggest, and Surfer SEO offer suggestions based on PASF data.

• Chrome Extensions: There are several free browser extensions that automatically highlight People Also Search For terms on your search results page.

Best Practices for Using People Also Search For in SEO

1. Expand Content Topics

Use People Also Search For queries to create new blog topics or sub-sections within an existing post. These queries reflect what your audience is genuinely curious about, making your content more relevant.

2. Improve On-Page SEO

Incorporate People Also Search For keywords naturally within headings, paragraphs, meta descriptions, and alt tags. This improves semantic richness and boosts your chances of ranking for multiple related terms.

3. Optimize for Featured Snippets

Many PASF queries are question-based, like “How does SEO work?” or “What is content marketing?” These are perfect for targeting Google’s featured snippets by providing concise, structured answers.

4. Enhance Internal Linking

Add internal links between pages that address various People Also Search For terms. This helps Google understand the topical depth of your website and enhances user navigation.

Real-World Example

Let’s say your main keyword is "email marketing." The People Also Search For suggestions might include:

• Best email marketing tools

• Email marketing strategies

• How to write a good email subject line

By creating content around these terms, you’re not only offering more value to your readers but also increasing your chances of ranking for additional queries.

Final Words

The People Also Search For feature is more than just a suggestion box—it's a treasure trove of SEO potential. By paying attention to what users continue to look for, you can tailor your content to answer those exact questions, improve your site’s authority, and drive more traffic.

Don’t underestimate the power of People Also Search For in your SEO toolkit. Start integrating it into your content strategy today, and watch your visibility grow.